About me
Digital Marketing Expert, Photographer, Cinematographer
I am a versatile professional with a well-rounded skill set in digital marketing, social media, and film production. My expertise allows me to lead and execute diverse projects successfully. As an accomplished Digital Marketing Expert, I bring extensive experience in social media management, videography, and SEO, holding key leadership roles such as Head of Marketing at Prorecruit Enterprises and Social Media Manager at both Cassowary Digital and Discovering Beautiful Pakistan.
I excel in managing social media platforms like Instagram, Facebook, and LinkedIn, overseeing websites through Wix CRM, running effective Google and Meta ad campaigns, and creating engaging visual content. Additionally, my academic background includes a Bachelor’s degree in Film and Television from the University of South Asia, Lahore (2019–2023), complementing my practical experience in the media industry. Notable projects I’ve contributed to include Shan Shahid’s Zarrar and Noor Bukhari’s Ishq Positive.
I have also earned recognition for my creative talents, winning prestigious awards like the Best Photography Award presented by the Prime Minister of Pakistan and the Best Short Film Direction and Script Award in an inter-university competition.
2024 – Present
Social Media Executive at Voyage Freight.
Specializing in content creation and management, developing and scheduling engaging content for platforms like Facebook, Instagram, and LinkedIn, while ensuring brand consistency. My expertise includes creating visual content, such as graphics and videos, and managing community engagement by responding to comments and fostering relationships with followers. I assist in crafting and implementing social media strategies, analyze performance metrics, and stay updated on the latest trends. Additionally, I have experience in executing social media campaigns, monitoring brand sentiment, and ensuring compliance with company policies and regulatory standards.
2023 – 2024
Head of Marketing at Prorecruit Enterprises
Having strong background in managing social media platforms like Instagram, Facebook, and LinkedIn, along with overseeing website development, maintenance, and SEO through Wix CRM, Google Analytics, Google Console, and Google My Business. My expertise includes designing social media and hiring posts, creating ads, performing ad analytics, writing reports, and designing animated AI videos. I successfully managed a team of four marketing associates, trained them to work with US-based clients, and focused on performance marketing to boost sales and lead generation. I’ve also run campaigns on platforms like Google Ads for website reach, Meta Ads for service promotion, and LinkedIn & Indeed Ads for talent acquisition.
2022 – 2023
Social Media Manager at Cassowary Digital.
Have managed social media platforms such as Instagram, Facebook, and LinkedIn. My skills include designing posts for social media and hiring purposes, creating effective ads, analyzing ad performance, and writing detailed reports to track and optimize results.
2021 – 2023
Videographer / Social Media Manager at Discovering Beautiful Pakistan.
Specializing in creating engaging reels and vlogs, managing trips, and handling social media platforms like Instagram, Facebook, and YouTube. I design captivating posts for trips, craft targeted ads for upcoming travel experiences, and edit reels and vlogs using a variety of editing tools to ensure high-quality, visually appealing content.
2012 – Present
Professional Photographer / Videographer.
Have been working as a Event Leading photographer. Have expertise in all Sony, Nikon and Canon DSLRs and lenses, GoPro & Insta360 action cameras & DJI drones
